What do you expect over the next 12 months in your dental organization? That question could be answered by how informed you are about best practices.
Strategically speaking, data isn’t a take-it-or-leave it decision. In fact, leaving it out of your annual review and goal setting process could have a negative impact on your success throughout the year.
Instead, it’s to your advantage to increase your practical awareness of the best practices around data analytics.
Add these five data analytics best practices to your goal setting initiatives
1-Analyze your patient engagement
Without sounding simplistic there’s significant truth to the idea that – “what’s tracked or measured gets improved.” Utilizing data analytics technology to track your patient interactions, appointment metrics, and patient satisfaction levels can produce strategic insights.
For example, trend analysis enables you to tailor your services to patient expectations. This information enables you to better meet and exceed patient expectations, helping ensure a positive experience and potential increase in patient retention, positive reviews, and referrals.
DSOs are also better able to scale patient engagement initiatives across organizations through standardization and achieve a more comprehensive understanding of patient satisfaction.
2-Monitor your financials and revenue streams
How clear are you about your practice or organization’s financial health? Data analytics can help clarify and inform your perspective about revenue streams, expenses, and profitability.
Solo, private practices, group dental practices, and DSOs can use financial analytics best practices to optimize revenue strategies and scale monetary insights within your practice(s) and across your organization.
- Set realistic financial goals
- Identify where cost optimization is needed
- Plan investment strategies that produce increased profitability
3-Refine your treatment planning process
Perhaps you’ve been presenting treatment the same way for awhile. It could be time to push pause and evaluate your treatment planning and case presentation process.
Data analytics increases your leverage during treatment presentations. Consider how analysis enables you to track patient care outcomes, recovery periods, and post-treatment satisfaction.
The more informed your treatment planning process is the better your care protocols and results. Data awareness can be used to refine your dental practice care culture and prompt ongoing improvements.
4-Optimize staff performance
Staff analytics that are prioritized can increase overall efficiency and productivity. Analyzing KPIs (Key Performance Indicators) relative to appointment pace, patient communication, and follow-up help you optimize your team’s performance.
As a group practice or DSOs you can identify and reproduce performance related data-centric initiatives across your organizational culture as well.
- Boost staff satisfaction and productivity
- Create a positive practice work environment
- Achieve positive alignment between team culture and patient care
5-Assess your dental marketing ROI
The “what’s measured or tracked can be improved” theme fits here as well. Leveraging your marketing performance data gives you cost-effective insight into your investment returns.
The beauty of digital marketing is that you can pivot your strategies. But knowing where to make strategic shifts in your marketing initiatives relies heavily on data tracking.
- Patient acquisition tracking
- ROI tracking
- Patient demographic tracking
Scalability relative to your data analysis can be a major part of your success if you assess your marketing-spend through the lens your data.
- Maximize your marketing ROI
- Attract new patients and retain current patients
- Strengthen your online presence
Data analysis is one thing. Taking a deeper look and applying analytics best practices is superior.
Be more confident in your expectations for the next 12 months or more by using trusted and proven data analytics tools.
Track and implement data analytics best practices using a proven resource
The Jarvis Analytics platform helps assure that you’re tracking the important metrics and staying on-track with your goals as your dental practice grows and expands.
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